Article by: Carlo Raphael Diokno — It looks like Samsung’s next target, after Apple, is BlackBerry, the maker of “secured” smartphones like the BlackBerry Z10. New reports reveal today that Samsung Mobile has unveiled a new software called Knox at the Mobile World Congress in Europe.
With Android, Samsung said its new software can protect businesses and regular consumers from malware attacks. Samsung hopes that Knox will make its devices more attractive to large companies and even startups that worry about data theft.
Next month, Samsung will launch the Samsung Galaxy S4 and it is safe to say that the new flagship Android handset will ship with the new security software out of the box.
In a brief press release, Samsung said that Knox is a new solution for “work and play” — targeting BlackBerry’s ecosystem that is still struggling to attract more top app developers. With Knox, Samsung wants consumers to enjoy apps in a more secured environment.
Samsung uses Android with thousands of apps courtesy of Google Play, while BlackBerry 10, the company’s new mobile operating system, is still in process of adding apps. BlackBerry’s flagship phone is the BlackBerry Z10 with BB 10 mobile OS out of the box.
Targeting both consumers and enterprise? Can Samsung’s Galaxy S4 and existing devices with “Knox” appeal to business users and steal BlackBerry’s core business?
Samsung Knox is also available for enterprise with support for IT Managers, Employees and Partners. Via.
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