Comcast launches a brand new service allowing college students to watch on-demand content and live television channels while they’re on campus. If this service sounds familiar, well, it’s competing with startup Philo which also offers the same solution for campus housing.
“Millennials watch a lot of TV,” Comcast’s advertisement for the service said, “they just do it differently.”
Surprisingly, Comcast finally understands how millennials watch TV shows, and they do it on mobile phones, tablet computers and laptops — and not on actual TV sets. Comcast also said that students watch more shows three folds compared to “non-millennials.”
Comcast calls the service “Xfinity On Campus” and it will be available in Bridgewater College, Drexel University, Emerson College, Lasell College and the University of Delaware this coming fall. Comcast said other campuses like Massachusetts Institute of Technology and the University of New Hampshire are next in line.
Xfinity On Campus will offer 80 live cable channels and will also offer some movie titles via the Xfinity On Demand. If the student is on campus, Comcast said he or she can still access the service using university credentials and login to TV Everywhere websites and mobile applications like WatchESPN and FXNOW.
To use this service, the student must live on campus, and register on the service’s official website.