Microsoft launches Surface RT ad attacking the Apple iPad post price drop
Software giant Microsoft launches a new advertisement to criticize the iPad, and to sell more Surface RT Tablets with the cheaper price.
JULY 21, 2013, 4:08 PM. Article by Jean Sun.
In an effort to sell its remaining ARM-based tablets inventory amid low demand, Microsoft has launched a new marketing blitz for the Windows 8 device with the Apple iPad in tow. With a new price tag of just $349 each, Microsoft compared the Surface RT to a new iPad featuring the iOS Siri voice assistant.
First, the commercial demonstrated the tablet PC’s built-in stand, and nothing on the Apple tablet, then, Microsoft features the Surface’s built-in memory USB port, again, nothing on the iPad — and snap, the commercial’s Siri said, Microsoft featured the tablet’s smart keyboard which also acts as a touchscreen cover — of course, nothing on the iPad again.
And finally, the commercial compared the new price of the Microsoft Surface with 32GB (with less GBs available) now with $349 and the 32GB iPad 4 which costs $599. See the full commercial below this post.
The new Surface ad is getting mixed reviews from YouTube users. As of date, the video raked in 3,600 likes vs 2,600 dislikes. Since its upload on Friday, more than 600,000 people viewed the commercial online. The new video is part of Microsoft’s growing advertising blitz to clean its inventory in the midst of new rumors claiming that the software giant is planning to launch the next-generation Surface tablets with Intel’s new processor.