A new report tips Facebook mobile advertisements ahead of the Facebook IPO trade.
While smartphone makers are enjoying high demand and record-breaking sales number, social networking giant Facebook is reportedly eyeing mobile ads as its new source of income.
According to an unnamed source of Business Insider, Facebook wants to launch mobile ads on its smartphone applications to grab more dollars ahead of the expected IPO trading, and aside the impressive page views and ad revenue from the traditional desktop computer, Facebook reportedly wants to impress investors by tapping the popularity of mobile devices and delivering ads on mobile devices will maintain the company’s growth.
Apparently, more (and more) consumers are using smartphones. In fact, last quarter posts numbers confirming that smartphones are now more popular than desktop PCs and tablets combined.
Inside the Android Market, Facebook is arguably the largest social networking website with more than 8 digits or tens of millions of Android-powered smartphone users who’ve already installed the smartphone application version of Facebook, while another tens of millions are already enjoying the service on iOS-based iPhones and iPads.
Speaking of Android, Google is currently the “most popular” rival of Facebook with its Google Plus service that is getting more (and more) members due to new strategies implemented by the search engine giant. One of the best examples is the pre-installed Google Plus app on the Android Ice Cream Sandwich smartphone, the latest version of the mobile operating system of Google.
After activating an Android Ice Cream Sandwich phone, let’s say the Samsung Galaxy Nexus, users are asked if they want to join Google Plus, some might join or some might skip it or join later. This kind of strategy could be one of the reasons why Facebook recently cited Google as its rivals.
Another future event worth mentioning is the possible response of mobile phone owners with the ad-supported Facebook application. Not all customers want to see ads on mobile phones, apparently, and customers that are not into ads may switch to Google Plus or Twitter.
