Microsoft Corporation wants to steal some customers from Apple with its new Surface Pro 3, but opinions posted online suggest the new “laptop replacement” product from Redmond is still far from achieving the goal.
The new Surface Pro 3 from Microsoft is good-looking and powerful device. It’s the best Surface tablet to date thanks to Intel’s 4th generation processor, the tablet’s impressive display, and the Surface Pro 3’s build quality. According to Engadget.com, the new Surface is “remarkably” thin and light and easier to use a standalone tablet computer — but here’s what’s interesting, Microsoft’s new hardware isn’t targeting the iPad. The company has decided to advertise the new Surface Pro as a device than can replace the laptop, specifically the MacBook Air and even the MacBook Pro.
Last week, the internet was instantly abuzz after the launch of Microsoft’s most-direct attack against Apple yet, the $650 credit promo in which is trying to convince MacBook Air users to trade in their MacBook Air and use the credit to buy the Surface Pro 3. Can this initiative lure customers and persuade them to dump Apple’s Mac OS X and use Windows 8 with all its touchscreen glory? For Computerworld.com, the Microsoft trade-in promo makes no sense. The tech site claims the MacBook Air is “far superior” than the Surface Pro 3 “as a laptop.” Meanwhile, analyst at Motley Fool is suggesting that Microsoft Corporation will lose money on the Surface Pro 3 and all its marketing strategies including the MacBook Air trade-in promo. “($650) is a hefty amount to offer considering an entry-level Surface Pro 3 starts at $799,” Fool’s Steve Symington explains. He also added that the Surface Pro 3 is still considered expensive if a consumer will use it as a laptop. Symington was referring to the Surface Pro 3’s type cover which is sold separately for $130 each.
With all these issues — can a new MacBook Pro with Retina display, or a new MacBook Air for 2014 attract more buyers? The answer to this question would depend on how Apple will upgrade the MacBook Pro and the MacBook Air. Forget the touchscreen, Apple’s Craig Federighi already crushed all hopes that the MacBook will sport a touchscreen display because they believe that it will not offer a “good experience.”
The new MacBook Pro 2014, possibly including the new MacBook Air — are expected to arrive later this year alongside the public release of the new Mac OS X 10.10 update called Yosemite. For beginners, Apple’s Yosemite update will offer a user interface inspired by the iOS mobile operating system. As described by The Verge, Mac OS X 10.10 Yosemite offers “flat design, translucent panels, and absence of gradients and textures” making the OS much modern — and hopefully for Apple, it’s modern enough to compete with Microsoft’s beautifully crafted Windows 8 operating system.