Google To Offer Music Streaming Service
Article by: Kevin Go – Numerous reports are pointing at Google’s ongoing negotiations with a handful of music labels in a bid to start its own music streaming service, should Spotify, Deezer and Pandora be afraid?
Given that Google’s Android platform is steadily on the rise and its Play Store portal’s content is growing tremendously, it is not at all impossible for the Mountain View-based firm to further tap into its customers’ wallets by letting them stream the latest tunes to their Jelly Bean-powered gadgetry same way competing services are doing. Google has the capability to recommend music that’ll match the preference of its users further increasing the streaming service’s chance on generating profits.
This can be done by taking advantage of the users’ music listening habits — a task wherein the Play Music app, Android platform and its Nexus line of devices can be utilized for. Google has been doing this with its ‘AdChoices’, serving people ads that are relevant to their interests and search queries, increasing the chance of attracting users’ attention and in turn, more cash.
One issue which can keep Google from gaining the trust of major music labels is the existence of pirate websites that are easily found via its search engine, Google can certainly find a way to make those issues go away but doing so will result to drop in search traffic due to the number of users that will be forced to use competing search sites such as Microsoft’s Bing and DuckDuckGo.
Google has all the resources necessary to make its streaming service a success, a number of analysts have already stated that many have tried to compete against Apple’s iTunes and Spotify to no avail but only time can tell how this new service will turn out.
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