MacBook Pro 2013 update: Retina with Intel Haswell to lead Apple’s laptop campaign
July 12, 2013, 11:40am — Apart from iPhone 5S and new iPad Mini, Apple rumors today also discuss the upcoming MacBook Pro refresh, dubbed as MacBook Pro 2013 lineup upgrade.
It seemed like a minor update, but data show that this year could be the Mac ecosystem’s “biggest” overhaul yet. First, Apple will use Intel’s Haswell 4th-gen Core processors as the center of the upgrade, but it could be just the tip of the iceberg — because signs now show that Apple may be on the verge of ditching the non Retina MacBook models in favor of the MacBook Air 2013 and the Retina MacBook Pro.
Just last month, an unannounced 13.3-inch MacBook Pro with Intel Haswell Intel Core i5-4258U processor was benchmarked, and while it is not exactly clear whether it is a Retina or non-Retina model, a new leaked benchmark from the same site revealed that Apple is testing a second model.
A new benchmark score was uncovered this week showing a slightly more powerful MacBook Pro with Intel’s 2.4GHz Core i7-4950HQ, and 16GB of built-in RAM — in short, Apple is already testing two MacBook Pro models — just two models. And while some may argue that the two laptops could be the non-Retina 13-inch and 15-inch models, the laptop market today shows that Apple doesn’t need non-Retina MacBook Pros anymore.
Laptops running Intel’s Haswell with Windows 8 OS are set to join the market later this year to challenge Apple, and yes, mostly are offering full HD display, challenging the quality of display on the Retina MacBook Pro.
And then there’s the data unwrapped this month revealing that the MacBook Air is leading the thin-and-light laptop race in America with more than 50 percent of overall sales in the first five months of the year — making the MacBook Air the best, and only alternative to Retina-equipped MacBook Pro laptops.
Analysts are also suggesting that Apple might drop the “regular” MacBook Pro models this year due to fast-changing market landscape, and based on previous cycles implemented by the company for its Mac OS X lineup.
In February, Apple’s CEO Tim Cook said that the company welcomes cannibalization and adding that he’s not concerned about the iPad and other tablets cannibalizing Mac OS X-based sales, though he claimed that the Windows PC market is big enough to accommodate the Mac’s future growth.
Of course, selling a $999 MacBook Air 2013 with Intel Haswell is a better strategy than manufacturing a new non-Retina MacBook Pro that will take the $1,200 price point. Keep in mind that the Retina 13-inch MacBook Pro is just $200 more expensive than its entry-level non-Retina MacBook counterpart.
Update: We’ve added a link to PC Mag’s post comparing the new Haswell MacBook Air and the Ivy Bridge Retina MacBook Pro.
Article by Carlo Raphael Diokno, posted under Apple section.
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