August 18, 2012, 11:45 P.M. New York local time — Bloomberg reports Lenovo’s cheap Windows 8 tablet computer strategy, to compete with Microsoft Surface.
More cheap “high-end” tablet computers are coming.
Following the success of Google’s $199.99 and $249.99 Nexus 7 Android tablet computers, and amid all the rumors about the $200 Microsoft Surface RT tablet with ARM-based processor, Lenovo is reportedly joining the cheaper tablet PC space to gain its own tablet PC market share.
According to a Bloomberg article, Lenovo is building a cheap $300 Windows 8 RT tablet and a $600 Windows 8 Pro tablet version. Lenovo’s head of North America operations, David Schmoock, said in the interview that “RT will play in consumer and retail at very aggressive price points,” or for starters, the Windows 8 build for ARM processors which is similar to Android and iPad’s will allow OEMs to lower the prices of their consumer tablet computers.
Apparently, Microsoft will release two tablet computers, the Windows 8 RT Microsoft Surface, and the ultrabook-like Surface tablet with Intel’s processor that can compete with Apple’s MacBook Air and other netbook computers.
Apple’s iPad is still the most popular tablet computer brand with more than 60 per cent of the total worldwide tablet market share. However, Google’s Nexus 7 tablet is reportedly building its own market share.
Can Lenovo gain tablet PC market share using Windows 8 operating system?
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