May 13th, 2012, 8:18 P.M.–Bad news Facebook ad buyers, more, and more members of the popular social networking site are accessing the site via mobile more than the site’s web (original) site.
Now you know the reason why Facebook is buying Instagram for $1 Billion–a comScore data confirmed that more Americans are accessing Facebook mobile than the traditional desktop site, and Facebook mobile (mobile web) and application users are staying longer in Facebook than users accessing the desktop site.
Another shocker, Facebook mobile users are using the application version (iOS, Android, BlackBerry) more than mobile web browser, in short, they find the Facebook app “more useful” than the slightly traditional mobile web version.
The new comScore study revealed that as of March of this year, 80 percent of Facebook users (with iOS, Android or BlackBerry OS) are accessing the site via the official app for the platforms, compared to 20 per cent of users still accessing the site using a mobile web browser.
Apparently, Facebook is not yet serving traditional ads on its applications, but it looks like the Palo Alto-based company will soon enter the mobile advertising business largely due to its potential to raise the revenue of the company, and also, to support its upcoming IPO. But here’s the catch though, an app with ads is very different from an ad-free application. Some customers, including me, love the Facebook app because it is ad-free, and cluttering the app with ads might result to uninviting user interface.