April 17, 2012, 10:08 AM — Three artists want the smell of a new MacBook Pro/Air/iMac for their upcoming art exhibition.
Oh, the smell of a new MacBook Pro or MacBook Air, arguably an addictive fragrance that welcomes a new customer after buying an expensive computer from Apple.
The unique nose-only feature of Apple’s computers, apparently, is not available in the market, largely due to the fact that Apple wants the unbranded, unannounced, and unmentioned fragrance as the official smell of its new products.
The attractive, and tech-y smell has inspired three artists in Australia, and they want the invisible-to-the-naked-eye Apple particles to invade their art exhibition The artistic collaborative group based in Melbourne, Australia asked a “scent solution company” to investigate, and replicate the perfume.
Gavin Bell, Jarrah de Kuijer & Simon McGlinn, according to Air Aroma’s blog post, asked for their help with the “creation of a unique fragrance for their upcoming art exhibition.”
Alex Cosic of Air Aroma wrote that the smell of a new MacBook Pro laptop encompasses the smell of the packaging, the ink on the cardboard, the smell of paper and plastic inside an Apple computer’s product box, “and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”
Air Aroma thinks Apple fans, or the “Apple Fan Boys” who knew everything Apple, will certainly recognize the smell. And to replicate the smell of a new MacBook, Cosic revealed the company shipped unopened Macbook Pro laptops to their partners in France. Their perfume partners, apparently, used noses to capture the smell, and replicate it.
The new perfume, however, is not for sale (yet, maybe), and the three artists will exclusively diffuse it inside their art exhibition.
The new fragrance report coincidentally appeared online ahead of the rumoured launch of the new MacBook Pro, reportedly featuring the new MacBook Air-ish design sans the optical drive. The new MacBook Pro or MacBook Air, reportedly shipping with Mac OS X Mountain Lion, will join the market this quarter according to reports.
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