New MacBook Pro and Air to face hybrid rivals Intel and MS
April 16, 2012, 6:44 PM — Last week, Intel said in a statement that “ultrabook computers” are more powerful than the iPad, now, they introduced a hybrid computer: a tablet PC and a laptop computer in one — a device that will compete not just against the iPad, but also with the rumored new MacBook Pro 2012.
A bit confusing, and also interesting, Intel unveiled a new ultrabook tablet computer on Monday. Yes a single device which features a touchscreen panel, the portability of a tablet computer. The next scenario to watch is the OEMs response, if they will adopt the “new” concept.
According to Wired, Intel’s new baby is called Cove Point ultrabook, a device that uses the “Ultrabook” branding apparently, but also wanting to benefit with the popularity of tablet computers to attract more customers. Apparently, Intel’s new dream device hopes to fit perfectly with customers who want a new MacBook Pro or a new MacBook Air and also craving for a new iPad.
Cove Point, formerly called Letexo by some tech writers, surprisingly, is a beautiful device, the design is not very unique (Transformer Prime and other third-party accessories that can transform the iPad into a computer-like product).
Let’s give credit, because the widely anticipated Ivy Bridge, plus the incoming new Windows 8 combination shows Intel’s new gameplay, and they’re really into Apple and Google’s Post PC town.
Can OEMs’ version of the new Intel tablet compete with the iPad? Or let’s say the new, rumored, MacBook Pro or the MacBook Air?
According to Apple’s Tim Cook during the new iPad keynote, the company currently holds the best three “post PC” products, the iPad, the iPhone and the MP3-powerhouse iPod Touch, whilst talking about the growing number of Mac customers courtesy of Apple’s Apple Stores where customers can play with its computers.
This year, Apple started upgrading its Post-PC devices with the new iPad, the first Apple Tablet PC with LTE, high-definition screen and it is also the first iPad with the 5-megapixel back-facing camera. The new iPad, according to Apple, is the most successful iPad to date based on the number of first-3-days pre-orders and actual orders. So, obviously, Apple is now set to use the popular features of the iPad to sell more MacBooks.
With the new operating system, the Mac OS X Mountain Lion, OS X, inspired by the iPad, features iOS-y like apps like Game Center, new Safari with deeper Twitter and sharing integration, the new notification center, Air Play and so much more. Rumormongers say Apple will introduce a new MacBook Pro with MacBook Air-like design this year, likely without the heavy optical drive.
To compete with Apple, however, Microsoft will retail a new Windows operating system this year, and including Intel’s chips, the new software will power tablet computers and ultrabooks and traditional PCs. Windows 8, with its tablet PC support, features live tiles inspired by the Windows Phone.
Final note for this post, Intel said its efforts will allow computer makers to introduce cheaper ultrabooks that will undercut the MacBook. So there, we will see more ultrabook computers before Black Friday 2012 because Intel said this year is the “year of the ultrabook.”
Follow Carlo Diokno’s new Twitter account, carlo_diokno.
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