The Amazon phone idea is better than a 10-inch Kindle Fire tablet rumor.
Amazon’s own Android application, the Amazon app store, is currently selling (and giving away) applications for smartphone devices and not for tablet PCs. For starters, a smartphone device offers a small touchscreen size of around 3.5 to 4.5 inches (measured diagonal) while a tablet device’s current size trend is from 7 to 10.1 inches.
Fresh rumors say Amazon may offer larger Kindle Fire tablet models next year to compete against the iPad, Apple’s popular tablet PC with 9.7-inch screen. According to a report posted by Fierce CIO last week, the online retail giant is rumored to be working on an 8.9-inch tablet model which is 1.9-inch larger than the current Kindle Fire tablet, and also prepping for a 10-inch Kindle Fire tablet which is 3 inches larger than the 7-inch model — so it means, Amazon wants to attack the iPad and not the iPhone.
But the problem is this, Amazon’s application store doesn’t offer tablet applications yet, and putting a smartphone application on a tablet is an ugly scene. In fact, many users hate the idea of using an iPhone app on an iPad using the “2X” because it looks terrible and pixels dominate the user interface. The same scenario will happen if Amazon will use its Android smartphone app store as the only “app store” of its larger tablets.
The solution? Well, Amazon should focus on developing an Android smartphone and not an Android tablet.
Technologizer’s Harry McCracken posted an interesting blog entry on Friday about the so-called Android fragmentation, and the idea of the Kindle Fire phone or a Kindle phone or an Amazon phone.
According to McCracken, Android’s smartphone ecosystem doesn’t offer a smartphone that’s “elegant, approachable, uncluttered, and respectful of the consumer’s intelligence” yet that will compete against the iPhone (including Apple’s new iPhone 4S). He goes on to say that Amazon may offer a better solution because the retail giant may offer a more intuitive Android experience.
Kindle Fire tablet is actually the most fragmented tablet yet (in USA), running a custom Android smartphone operating system (Gingerbread), and was fully customized to get rid of Google’s Android market and other offerings to make way for Amazon’s own stores that will collect customers credit cards for quick and easy purchases. However, the simplicity of its user interface suggests that Amazon may come up with a more intuitive and very usable Android smartphone with Amazon’s own application store. Plus, Amazon can also include Google’s rich App store to please its future smartphone customers.
The company can create a smartphone with a 3.9 to 4.3-inch high-resolution screen running a TI OMAP SoC (System on a Chip) with 1GB DDR2 RAM, non-plasticky case, an 8-megapixel camera and a front-facing camera, and the phone is running on the custom “fragmented” Android operating system OR a stock Android Ice Cream Sandwich operating system with a sprinkle of non-removable Amazon apps including its App Store. The phone specs I mentioned is competitive enough to rival the iPhone 4S and other Android smartphones available in the market now.
Amazon has its own ability and money to burn to produce its own high-end and very competitive smartphone based on the specs being offered by the Kindle Fire… And the possible future of the Amazon smartphone will obviously depend on the success of the Kindle Fire.
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