Intel Haswell to challenge ARM processors

Intel officeIntel’s on a race against ARM to get their hands inside ultrabooks and mobile market dominance, so which will cross the finish line first?

Apple’s threat to diss Intel chips for an ARM-based solution in their products was quite a ‘wake-up call’ for the semiconductor giant, the blue team has been working like busy bees at the peak of a honey-gathering season to get both ’Haswell’ and ‘Ivy Bridge’ microarchitecture up and running for demonstration.

Built on the 22nm process technology, the Haswell architecture relies on the company’s 3D Tri-gate transistor technology that gives it the ability to have up to ten full days of standby time, all while connected to the network (eg. WiFi, 3G) to keep your emails and Google Plus notifications updated and available if the need comes.

Haswell possesses 10W – 20W TDP (Thermal design power) for mobile SKU (Stock-keeping unit) which consumes a considerable 15W less than the current Sandy Bridge/Ivy Bridge mobile SKUs which is 35W. For a typical consumer, this means that the Haswell architecture will enable OEMs to produce smaller and cooler-running devices without sacrificing battery life and performance. According to reports, Otellini predicted that platform power innovation “will reach levels that are deemed too difficult to imagine today”.

Intel’s researchers have also created a prototype chip that could allow a computer to power up on a solar cell the size of a postage stamp, this proves that the technology these chips posses can let them operate in “Near Threshold Voltage” which shows that the transistors in these chips are so efficient, the chips can still maintain certain functionality  while running in unbelievably lower power.

All that energy efficiency is nothing without the computational horsepower, Intel has stated that the Haswell’s graphics processing capabilities will rival that of today’s discrete graphics cards. We don’t know about that but, so far, sandybridge’s gaming performance is impressively miles ahead of the GMA X3100 and 4500m HD.

The new processor technology will make its way into ultrabooks by 2013 as stated by Intel, although, ‘big blue’ should be wary of what ARM and their licensees have up their sleeves — I’m referring to the recently announced Cortex A-15 chip design.

Let the ultrabook processor wars begin!

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