Nokia could play two strategies to survive the iPhone 5 release, Android popularity.
Nokia N9 page hints possible release date, Windows Phone version to launch afterwards?
Based on the presentation made by Nokia CEO Stephen Elop that unveiled the MeeGo-based N9 and the Nokia Sea Ray Windows phone handset, it’s highly possible that the former smartphone market leader will play two cards against the iPhone and Android.
According to multiple posts online, the Nokia N9 with the MeeGo operating system is expected to launch by September, of around the 23rd of the said month based on the countdown featured in the Nokia N9 Sweden microsite. Nokia N9 is not actually “the future” of the European phone maker, in fact, Elop already said in an interview with a Finnish newspaper that his company is focused on Windows Phone operating system no matter how well the upcoming Nokia N9 sells, a statement that is obviously pushing developers out of the MeeGo room even before the launch of the phone.
Apparently, Nokia alongside Microsoft are expected to throw a party in Germany this month, and rumors say the two companies could use the event to introduce, or maybe, to re-unveil the first Nokia with Windows Phone operating system. However, This is My Next’s source had dismissed the rumor, and saying that the party will focus mainly on app developer relationship that Nokia can use to boost its Windows Phone strategy.
But it’s worth noting that some sites are speculating that Nokia will use its annual “Nokia World conference” on October 26th to officially announce all the details related to the Windows Phone Mango phone, which is considered by some as the do-or-die bet of the company, knowing that Android is growing insanely fast, and Apple is expected to introduce a new iPhone that will slash the price of the current variants.
Elop once used the word “transitioning” to describe his company’s smartphone strategy that will give the Nokia N9 with MeeGo a trashcan treatment once the Nokia Sea Ray is out. He explained, “there’s a collection of innovation available in the N9 that is going to live on.”
Transitioning to Windows Phone is Nokia’s strategy to give its smartphone market a rebound from the red mark that the internet world is heralding everyday. According to latest data presented by multiple research firms for the Q2 performances of mobile companies, Nokia is losing a lot of its smartphone market pie, so it’s highly possible that Nokia will play two cards in order to stop the “massive” decline. But the point is this, Nokia’s future is also suffering a decline — the Windows Phone platform itself. In fact, comScore’s data is showing that Windows Phone operating system’s 1.7% market share evaporated, and the company’s “future” platform currently holds 5.8% US smartphone market share, making the platform one of the least popular operating system being offered.
Plus, analysts are also expecting that Apple will cut the prices of its current devices like the iPhone 3GS and the iPhone 4 after the release date of the iPhone 5, while Android OEMs like HTC, Samsung and Motorola are also expected to continue its mid-range Android strategy in order to maintain market share gains. With these competition, can Nokia’s N9 and first Windows Phone device even dent competitors’ market share?
Additional reporting by: Carlo Raphael Diokno
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