Google Plus + Games: A Match Made in Heaven
Google+ (and Google as a whole) needs Games.
Gaming is one of the best services to attract more customers, and keep them glued in your site.. So, Google Plus obviously needs the service too.
Apparently, Google is not that secretive when it comes to its upcoming gaming service which should work perfectly with the Google Plus social networking site that is now up and running but still on its “beta” testing stage.
Last week, Google accidentally leaked the project by posting the “Games Stream” as one of the upcoming new features of Google Plus. According to Game Pro, Google will obviously avoid the mistakes of other social media sites (like Facebook) by creating a separate stream for the browser-based games, which was actually confirmed by the said Google+ help page.
Gaming is obviously one of the best features of Facebook. In fact, Zynga, the billion-dollar business based in San Francisco, California is one of the best examples of companies that benefitted from the success of Facebook gaming. But not all Facebook members are fans of gaming, in fact, it’s quite obvious that some members hate to receive notifications from these Facebook games (including me).
The late adoption of Google in the social networking market is actually a blessing in disguise for the company because it can learn from the mistakes of others (ehem, Facebook and Twitter) and Google can avoid them — which is the main reason why Google will integrate the gaming feature of the Google+ separate from the main stream or other stream including “family,” and other circles because all game apps will be less intrusive, but on the other hand, game stream be a heaven-like for the casual gaming fans.
Google is also expected to increase its online profit with the games by using the Google in-app payments system. In fact, Google even uploaded a video explaining how the API works by using “Games” as the example. By the way, the in-app API video is also suggesting that Google is expected to eat 5% only of every transaction in the upcoming Google Games. I embedded the video below for your convenience.
And aside from attracting new members and profiting from the virtual coins that third-party game apps will offer, the whole Google ecosystem will benefit from these games because more gamers means more “time on site” for the search engine giant to maintain its lead as the number one website in the world. Apparently, Facebook is the second most popular domain in the world when it comes to daily online visitors, and Google is obviously avoiding the possible scenario of Facebook overtaking them.
Rumors say Google will launch the Google Games alongside the public launch of the Google+ social networking site.