Amazon tablet must copy the HP TouchPad?
Amazon’s tablet can compete against the iPad claims a new report.
Summary: Industry analysts think the unannounced Amazon tablet (some say Kindle Tablet) could challenge the iPad in the “tag price” department — most likely related to the late success of the HP TouchPad.
Amazon.com, the online retail behind the successful Kindle e-readers, could threat the tablet market leader Apple inc if the company is willing to sell its unannounced tablet, or the so-called Amazon Kindle tablet at a loss, according to a research posted on the internet on Monday.
According to Forrester Research analyst Sarah Rotman Epps, Amazon can sell up to 5 million Kindle tablets before the end of this year, only if the retail company is willing to undercut the iPad in the price department. The cheapest iPad 2 is sporting the tag price of $499 without Tax.
“Even though Amazon taking on Apple is a bit like David taking on Goliath, Amazon’s willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets makes it the only credible iPad competitor in the market,” says Forrester Research analyst Sarah Rotman Epps.
Apparently, HP TouchPad captured the attention of millions when the computer company Hewlett-Packard announced that it would stop making new tablets powered by WebOS. Retailers like Best Buy dropped the price of the TouchPad from $499 (the cheapest 16GB model) to $99 that created a hype.
But unlike the HP TouchPad, Amazon’s unannounced tablet will include the latest version of the popular Google Android operating system, and the retail giant is expected to include its own Amazon App Store that features hundreds of Android applications.
The Android operating system is the most popular operating system in US, with majority of smartphone market share, beating Apple’s iOS and RIM’s BlackBerry, but still struggling in the tablet market. Apple’s iPad is still the most popular with 61% of market share according to a report posted by a consulting firm in July.
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