MacBook Air with Mac OS X Lion to get cheaper Windows Ultrabook rivals by Q4
Windows manufacturers to release Ultrabooks with less than $1000 tag price.
Lenovo, Acer and Asus reportedly ready to compete against the MacBook Air with Mac OS X Lion. New report is suggesting cheaper Windows ultrabooks coming by the end of this year.
DigiTimes is reporting that computer companies like Acer, Lenovo and Asus are poised to sell computer products that will get a tag price below $999, and will be powered by Intel processor. The report quotes statement made by Intel executives led by executive vice president Sean Maloney in Taipei, Taiwan on August 11.
The report said the bill of materials, or the cost of manufacturing one netbook exceeds $700 each which could not give manufacturers a respectable profit if the retail price that they will use is below $999. However, Intel announced its plan to invest $300 million in the Ultrabook business until the next three to four years, which could give manufacturers like Acer, Lenovo and Asus a discounted price per unit for the marketing efforts of the company.
Intel wants its Ultrabooks to grab at least 40% share of the notebook market by the end of next year. DigiTimes has added that local manufacturers are now on “wait and see attitude” on how Intel will implement the subsidies that would allow the manufacturers to sell cheaper, but faster ultrabooks.
Apparently, Windows-powered ultrabooks will try to compete against the popular netbook computer from Apple that recently received a refresh, the MacBook Air that is pre-installed with the latest version of Apple’s Mac OS X operating system, the Mac OS X Lion. The cheapest variant of the MacBook Air is sporting a $999 tag price, while the most expensive with additional specs boost is around $2,800.
Read more MacBook Air and Intel articles.
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